They conduct their audience through a convincing journey with powerful neuroscience techniques applied to design. A recent survey revealed that the average attention of people on the internet is 2.5 seconds.
Either you draw attention, or you've already lost. Truth be told, we judge the book by its cover. Me and you.
In a world of ever faster content and offers, if the first 2.5 seconds of your user experience are not stunning, you are out. It was based on this, that I identified the main elements of business design champions in internet sales.